Article By Antoinette Vermilye Jun 14 2022 ·

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Whilst it is impressive to see all these efforts to try to find solutions to this extremely difficult and persistent problem, viewing solutions throug

[Greenwash, Absolut, Ocean clean up, Trojan horses...]

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So The Absolut Company are pulling an absolut fast one. A #plastic bottle (43% by weight) wrapped in a paper shroud. #AbsolutRipOff (in both senses) Available… | 52 comments on LinkedIn

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False Promises in Plastic Pollution Solutions

"...viewing solutions through a narrow lens can end up creating more problems than solving them."

By Antoinette VermilyeJun 14 2022 · In my area of work, I often read about many amazing solutions about plastics and plastic pollution.These include enzymes that can eat plastics, biodegradable and compostable plastics, alternative materials, and making new products out of old plastic.Whilst I am always very appreciative of all these efforts to try to find solutions to this extremely difficult and persistent problem, it always strikes me how viewing solutions through a narrow lens can end up creating more problems than solving them. If we open up that lens, I see we are often shifting the plastics' problem to another 'compartment' of our daily life.For example, the Guardian recently showcased an example of women who collect plastic bags and bottles from the streets and dumps. They then wash, dry, and process the plastics into “a sustainable leather-like material to be made into backpacks, shopping bags and toiletry bags.”Or collecting pieces of plastic litter to create bricks used for buildings where people live, or children learn - such as school classrooms.In both these instances, we are solving the environmental problem but not considering the human or planetary health impacts – nor the social injustice.Plastics will continue to abrade and release micro-fragments into the environment and our bodies so, realistically, these solutions do not solve a problem of removing them from the environment – they extend the problem and possibly make it worse. In addition, how will these solutions be disposed of – if even recycled later?

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CONTACT MARK FOR MORE DETAILS ABOUT BFFP Asia Pacific False Solutions Campaign 

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#FalseSolutionsExposed Social Media Toolkit

BFFP Asia Pacific False Solutions Campaign 

June 13, 2023 - June 30, 2023

BFFP Asia Pacific 

LATEST ADDITIONS/UPDATES: Last updated: June 13, 2023 4:00 GMT+8IMPORTANT LINK/S#FalseSolutionsExposed Campaign ToolkitThis is the complete guide for use by members across Asia Pacific–it outlines how members may participate, messaging, and links to resources. The links will be continuously updated throughout the False Solutions campaign.WTE messaging guide from GAIA AP: see hereContact info - BFFP AP Communications Team: eah@breakfreefromplastic.org, devayani@breakfreefromplastic.org

Background 

The #FalseSolutionsExposed campaign aims to debunk false solutions to plastic pollution in the Asia Pacific region. It will focus on challenging misleading approaches, including incineration, plastic credits, and bioplastics among others.

Objectives:

1. Influence governments to stop supporting false solutions, especially waste-to-energy projects and plastic burning practices that harm local communities.

2. Urge International Financial Institutions (IFIs) to divest from harmful solutions and invest in real solutions.

3. Shift the narrative by highlighting that the Asia-Pacific region possesses viable solutions and does not require false ones.

4. Ensure government delegations to INCs exclude false solutions from the treaty.

Join us in bringing about a transformative approach to plastic pollution in the Asia Pacific by exposing the drawbacks of false solutions and promoting the adoption of effective solutions.

Share or Post on Social Media

The dates indicated on each post is the schedule we’re aiming to follow for our social media posts on the BFFP channels (and GAIA Asia Pacific for the anti-incineration campaign from June 13 to 16) . However, you are free to post them at any time during the campaign period. You may share the posts from the BFFP social media channels or you may download the materials and post them organically on your own social media platform.  

If you share: The suggested captions shared below are the ones that will be posted on the BFFP social media channels. Feel free to craft your own captions to better appeal to your audience. You may refer to the messaging pointers on the campaign toolkit.

Hashtags

#FalseSolutions #FalseSolutionsExposed #BreakFreeFromPlastic #BeatPlasticPollution

Accounts to Tag

Instagram - @breakfreefromplastic

Facebook - @breakfreefromplastic

LinkedIn - @breakfreefromplastic

Twitter - @brkfreeplastic

Content Calendar

DATECONTENT/CONTEXTSAMPLEAnti-Incineration [June 13 - 16]June 13 to June 16Burnt: the human face of waste burningFrom June 13 to 16, we invite everyone to join in sharing BURNT: the human face of waste burning to expose the real stories of incineration as experienced or will be experienced by people on the grounds.  The stories aim to elicit emotions and move people to empathize, question, and oppose waste burning.We invite you to add your photo here (Canva) and finish the sentence: “If my local government were to set-up an incinerator facility in my community, I would  (finish the sentence).  Post on your social media anytime from June 13 to 16.  Tag Zero Waste Asia on Instagram and Twitter or GAIA Asia Pacific on Facebook and LinkedIn.  Don’t forget to use our hashtags: • Primary hashtags: #FalseSolutionsExposed #Burnt #DayOfActionAgainstIncineration• Secondary hashtags: #NoTrashTalkADB #NoTimeToWaste #ACEF2023 Here is one example:- Caption: If my local government were to set-up an incinerator facility in my community, I would organize a community protest and jump into possible media platforms to call out the local government and whoever financed the incinerator facility. #FalseSolutionsExposed #Burnt #DayOfActionAgainstIncineration #NoTrashTalkADB #NoTimeToWaste #ACEF2023June 13 to June 162)  Burnt: community protestTo further communicate our resistance against waste burning and other false solutions and show our power, we invite you to take a selfie or a groupie of you and your colleagues while holding any of the placards here.  Post on your social media anytime from June 13 to 16.  Tag Zero Waste Asia on Instagram and Twitter or GAIA Asia Pacific on Facebook and LinkedIn.  Don’t forget to use our hashtags:  • Primary hashtags: #FalseSolutionsExposed #Burnt #DayOfActionAgainstIncineration• Secondary hashtags: #NoTrashTalkADB #NoTimeToWaste #ACEF2023 Here is a sample:- Caption: I am Belmiro Soekarno and I support the @DayOfActionAgainstIncineration #FalseSolutionsExposed #Burnt #DayOfActionAgainstIncineration #NoTrashTalkADB #NoTimeToWaste #ACEF2023- Photo:June 13 to June 163) Waste Burning Exposed public service announcementWhile we build community action on and offline, we invite you to share the following videos on your social media or organize a gathering of a few people and talk about the dangers of waste burning.  These PSAs have subtitles in multiple languages.English (full video)English (Question 1)English (Question 2)English (Question 3)English (Question 4)English (Question 5)IndonesianKoreanSimplified ChineseTraditional ChineseVietnamese• Primary hashtags: #FalseSolutionsExposed #Burnt #DayOfActionAgainstIncineration• Secondary hashtags: #NoTrashTalkADB #NoTimeToWaste #ACEF2023 If you’re posting on your social media, please do so anytime from June 13 to 16. Tag Zero Waste Asia on Instagram and Twitter; or GAIA Asia Pacific on Facebook and LinkedIn. If you’re organizing a video showing and discussion online, please send us details, and we will help promote it.If you’re organizing an offline video showing, please take some photos and send them to us.CONTACT INFO: Sonia (sonia@no-burn.org); Dan (dan@no-burn.org); Belmiro (belmiro@no-burn.org). DATECONTENT/GRAPHICSSUGGESTED CAPTIONSWEBINAR SERIESAnytime between June 13 to July 19 (weekly webinar on Wednesdays)Download the poster: portrait | square formatSolutions to plastic pollution exist. But how do we know which ones are effective and which ones only lead to further harm? 🤔Join us as we talk to field experts, scientists, and advocates in Asia Pacific to shed light on misconceptions and sustainable solutions to the plastics crisis.5-part webinar seriesWednesdays | June 21 to July 19, 20231:30 pm Delhi, 3 pm Jakarta/Hanoi, 4 pm Manila/Kuala Lumpur, 6 pm Canberra, 8 pm AucklandRegister today at: https://bit.ly/FSEwebinar#FalseSolutionsExposed #BreakFreeFromPlastic #BeatPlasticPollutionFalse Solutions 101Thursday 22 JuneIncineration 101Download social media graphics here [5 cards A to E; portrait]Despite evidence on the impacts of waste-to-energy incinerators on health, climate, and the environment, governments and International Financial Institutions (IFIs) continue to finance and support waste-to-energy projects. It's time for governments and IFIs to STOP investing in this false solution to plastic pollution and the climate crisis. Investments should go to real and effective solutions such as REUSE and ZERO WASTE systems. Learn more about false and effective solutions to the plastic pollution in the webinar series "#FalseSolutionsExposed: Busting Myths and Unveiling Real Solutions to Plastic Pollution" Wednesdays | June 21 to July 191:30pm Delhi, 4pm Manila Register at: https://bit.ly/FSEwebinar#FalseSolutionsExposed #BreakFreeFromPlastic #BeatPlasticPollutionThursday29 JunePlastic Credits 101 Download social media graphics here [5 cards A to E; portrait] More and more companies are resorting to plastic credits or offsetting to claim plastic neutrality while they keep generating plastic wastes.  For plastic pollution to stop, there must be a significant reduction in the production of single-use plastics. Governments and financial institutions should instead prioritise real and effective solutions that curb plastic pollution. Learn more about solutions in this webinar series Wednesdays | June 21 to July 19 1:30pm Delhi, 4pm ManilaRegister at: bit.ly/FSEwebinar#FalseSolutionsExposed #BreakFreeFromPlastic #BeatPlasticPollutionThursday6 JulyBioplastics 101Download social media graphics here [5 cards A to E; portrait] Not all bio-based plastics are biodegradable... and not all biodegradable plastics are bio-based. While there are plastic alternatives that are surfacing, safe and effective solutions such as scaling REUSE systems should still be prioritised. Learn more about solutions to plastic pollution n this webinar series Wednesdays | June 21 to July 19 1:30pm Delhi, 4pm ManilaRegister at: bit.ly/FSEwebinar#FalseSolutionsExposed #BreakFreeFromPlastic #BeatPlasticPollution

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Photo by Cory Thorkelson on Unsplash