Ahead of Paris 2024 Olympics, Over 100 Elite Athletes Ask Coca-Cola and Pepsi to Ramp Up Reusable Packaging

The Paris 2024 Olympic and Paralympic Games will be the largest sporting event ever to serve beverages in reusable packaging, potentially replacing millions of single-use plastic cups.

Today, over 100 sports organizations and elite athletes from around the world, including Olympians and world champions, called on leading beverage companies Coca-Cola and Pepsi, and bottler Coca-Cola Europacific Partners (CCEP) to curb plastic pollution by significantly increasing reusable packaging.

“In sports, the scoreboard doesn’t lie,” asserted EcoAthletes CEO and founder Lew Blaustein. “When it comes to plastic pollution and its many public health and climate impacts, humanity is behind and in dire need of a comeback. Recycling won’t get us there, not even close. The only way we can get to where we need to go on plastic pollution is a systemic commitment to exponentially grow reuse and a dramatic draw down of single use.”

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